13.1 Google Ads (formerly AdWords)
Our website uses the functions of Google Ads, which we use to advertise this website in Google´s search results as well as on third party websites. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). To this end, Google places a cookie on your device´s browser, which automatically uses a pseudonymous cookie ID and facilitates interest-based advertising on the basis of the websites you have visited.
These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.
No further processing will take place unless you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise ads you view online. In this case, if you are logged in to Google during your visit to our website, Google will use your information in conjunction with Google Analytics data to create and define target audience lists for cross-device remarketing. Google will temporarily link your personal data with Google Analytics data in order to form target groups.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available from the following link: https://www.google.com/settings/ads/onweb/.
Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info to find out about the setting of cookies and configure your settings. Finally, you can adjust your browser´s settings in such a way that you are informed about the use of cookies and you only permit the acceptance of cookies on an individual basis or in certain cases; alternatively you may adjust these settings to generally block cookies. Not accepting cookies may limit the functionality of our website.
Google Ireland Limited, headquartered in Ireland, is certified under the "Privacy Shield", a US-European data protection accord which ensures compliance with the data protection level applicable in the EU.
More information and the privacy policy regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/.
13.2 Google Ads with conversion tracking
We have integrated Google Ads on this website. Google Ads is an internet advertising service that allows advertisers to run adverts in both Google and Google advertising network search engine results. Google Ads allows an advertiser to predefine keywords that will display an ad on Google's search engine results only when the search engine retrieves a keyword-related search result. On the Google Network, ads are distributed to relevant websites using an automated algorithm and according to predefined keywords.
Google Ads is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of Google Ads is to promote our website by displaying interest-based advertising on third-party websites and in the search engine results of Google's search engine and by displaying third-party ads on our website.
If you arrive on our website via a Google advert, what is known as a conversion cookie will be stored on your IT system by Google. A conversion cookie expires after 30 days and is not used to identify you. Provided the cookie has not expired, the conversion cookie is used to trace whether certain sub-pages, such as the shopping cart of an online shop system, were accessed on our website. The conversion cookie tells us and Google whether any revenues was generated by a user who arrived on our website via an Ads ad, i.e. if they completed or cancelled a purchase.
The data and information collected through the use of the conversion cookie is used by Google to provide visitor statistics for our website. We then use these visitor statistics to determine the total number of users who have been directed to us through Ads ads in order to determine the success or failure of each Ads ad and to optimise our Ads ads for the future. Neither our company nor any other Google Ads advertisers receive any information from Google that could identify you.
Conversion cookies are used to store personal information, such as the websites you visit. Each time someone visits our website, this personal data, including the IP address of the internet connection you are using, is sent to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through this technical process to third parties.
You can prevent cookies being placed by our website at any time by adjusting your web browser´s settings to permanently refuse cookies. Adjusting the browser´s settings in this way would also prevent Google from placing a conversion cookie on your IT system. In addition, a cookie already placed by Google Ads can be deleted at any time through a web browser or other software programs.
You also have the option to object to Google's interest-based advertising. To do this, you must visit www.google.com/settings/ads from each of the web browsers you use and adjust the settings there as desired.
These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.
Additional information and Google's privacy policy can be found at https://www.google.com/policies/privacy/.
13.3 DoubleClick
This website contains components from DoubleClick by Google. DoubleClick is a brand of Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) under which special online marketing solutions are marketed to advertising agencies and publishers.
DoubleClick by Google transfers data to the DoubleClick server with every click or other activities. Each of these data transfers triggers a cookie request to your browser. If the browser accepts this request, DoubleClick sets a cookie on your IT system. The purpose of the cookie is to optimise and display advertising. Among other things, the cookie is used to place and display advertisements relevant to the user and to generate reports on or improve advertising campaigns. In addition, the cookie serves to prevent the same advertisement being displayed multiple times.
DoubleClick uses a cookie ID, which is required to complete the technical process. The cookie ID is required, for example, to display an advertisement on a browser. DoubleClick can also use the cookie ID to determine which advertisements have already been displayed on a browser in order to avoid duplicates. Furthermore, DoubleClick is able to capture conversions through the cookie ID.
According to Google a DoubleClick cookie does not contain any personally identifiable information. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which you have already been in contact.
Each time someone opens an individual page of this website, which is run by us and on which a DoubleClick component is integrated, the DoubleClick component in question will trigger the browser on your IT system to send data to Google for online marketing purposes and for the purpose of charging commission. As part of this technical process, Google obtains knowledge of data that is subsequently used to charge commission. Among other things, Google can verify that you have clicked on a specific link on our website.
You can prevent cookies being placed by DoubleClick and our website at any time by adjusting your web browser´s settings. Furthermore, cookies already placed can be deleted at any time through a web browser or other software programs.
The storage of cookies can also be prevented by blocking the cookies of "www.googleadservices.com" in the settings of your web browser (https://www.google.com/settings/ads). Please note that this setting will be deleted if you delete your cookies. In addition, interest-based ads can be disabled through the link http://www.aboutads.info/choices. This setting will also be deleted if you delete your cookies
These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.
For more information and to review DoubleClick by Google's current privacy policy, please visit https://www.google.com/policies/.